The aim was not only to create garments that you could wear for a celebration but to celebrate every woman, every day. The aim to create a completely new category in the fashion industry called - “High Street Couture” where the focus lies on versatile silhouettes and intricate embellishments that take you from day tonight, western to Indian, elegant to edgy, feminine to fierce, casual to classy and make a statement every time – giving high street fashion the couture finish and making every woman feel worth a million.

It is an uncompromised approach to producing the very best of quality, fit, precise detailing of embellishments that focuses on highlighting the Indian artisan’s workmanship which would be crafted into timeless pieces in your wardrobe.